“… The results of human experiments indicating that memories are reshaped and rewritten every time we recall an event. And, the research suggested, if mitigating information about a traumatic or unhappy event is introduced within a narrow window of opportunity after its recall—during the few hours it takes for the brain to rebuild the memory in the biological brick and mortar of molecules—the emotional experience of the memory can essentially be rewritten.
“When you affect emotional memory, you don’t affect the content,” Schiller explains. “You still remember perfectly. You just don’t have the emotional memory.”
“In the human experiments, volunteers were shown a blue square on a computer screen and then given a shock. Once the blue square was associated with an impending shock, the fear memory was in place. Schiller went on to show that if she repeated the sequence that produced the fear memory the following day but broke the association within a narrow window of time—that is, showed the blue square without delivering the shock—this new information was incorporated into the memory.
Here, too, the timing was crucial. If the blue square that wasn’t followed by a shock was shown within 10 minutes of the initial memory recall, the human subjects reconsolidated the memory without fear. If it happened six hours later, the initial fear memory persisted. Put another way, intervening during the brief window when the brain was rewriting its memory offered a chance to revise the initial memory itself while diminishing the emotion (fear) that came with it. By mastering the timing, the NYU group had essentially created a scenario in which humans could rewrite a fearsome memory and give it an unfrightening ending. And this new ending was robust: when Schiller and her colleagues called their subjects back into the lab a year later, they were able to show that the fear associated with the memory was still blocked.”
“… memory is best preserved in the form of a story that collects, distills, and fixes both the physical and the emotional details of an event. “The only way to freeze a memory,” she says, “is to put it in a story.””